NAICS 441110 size standard: New Car Dealers
Sector 44-45—Retail Trade › Subsector 441—Motor Vehicle and Parts Dealers
200 employees
average number of employees
A business whose primary industry is NAICS 441110 (New Car Dealers) is small for SBA and federal contracting purposes if it has no more than 200 employees on average, including affiliates.
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NAICS 441110 on AwardWatchdog
Before you rely on this
- Affiliates count. SBA adds the receipts or employees of your affiliates (companies that control you, that you control, or that share common ownership or management) to yours. See 13 CFR 121.103.
- Receipts are a 5-year average. Average annual receipts are generally your total receipts over your last 5 completed fiscal years divided by 5 (13 CFR 121.104).
- Employees are a 24-month average. Employee-based standards use your average number of employees per pay period over the preceding 24 completed calendar months, counting part-time and temporary staff (13 CFR 121.106).
- The contract decides the code. For a federal contract, the contracting officer assigns one NAICS code in the solicitation, and that code’s size standard is the one that counts.
- Check officially. Use the official SBA Size Standards Tool and keep your SAM.gov registration current.
Not legal or professional advice. This is a free estimate from AwardWatchdog based on SBA’s published table. AwardWatchdog is not affiliated with SBA or the U.S. government. Only SBA can make a formal size determination.
Common questions
What is the SBA size standard for NAICS 441110?
A business whose primary industry is NAICS 441110 (New Car Dealers) is small for SBA and federal contracting purposes if it has no more than 200 employees on average, including affiliates. The standard comes from SBA’s table at 13 CFR 121.201 (last amended effective March 17, 2023).
How are employees counted for NAICS 441110?
SBA averages the number of employees for each pay period over the preceding 24 completed calendar months, counting full-time, part-time and temporary employees, and includes affiliates (13 CFR 121.106).
Is this an official size determination?
No. This page is an estimate from AwardWatchdog based on SBA’s published table. Use the official SBA Size Standards Tool at sba.gov and only SBA can make a formal size determination.
Related codes in Motor Vehicle and Parts Dealers
441120 Used Car Dealers ($30.5M) · 441210 Recreational Vehicle Dealers ($40.0M) · 441222 Boat Dealers ($40.0M) · 441227 Motorcycle, ATV, and All Other Motor Vehicle Dealers ($40.0M) · 441330 Automotive Parts and Accessories Retailers ($28.5M) · 441340 Tire Dealers ($25.5M)
Source: 13 CFR 121.201 (SBA table of small business size standards, eCFR current as of October 15, 2026; last amended effective March 17, 2023). See also SBA’s table of size standards.
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