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Subcontracting in NAICS 541810: Advertising Agencies

Large federal prime contractors must adopt a small-business subcontracting plan on contracts above $900,000 ($2 million for construction) under FAR 19.702, with goals for small, women-owned, HUBZone, veteran-owned and service-disabled veteran-owned businesses. SBA's directory lists 10 primes with such plans on 86 contracts in NAICS 541810 (FY2023 and FY2024), 2 of them still active, with $2,089,016,165 in total contract value. These are the companies to approach about subcontracting work in this industry.

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Prime contractors with subcontracting plans

Sorted by the value of active contracts. Look up each prime's small-business or supplier diversity page and register in its supplier portal.

Prime contractorLocationContracts (active)Contract valueMain agenciesLatest end
True North Communications Inc.
Parent: True North Communications Inc
New York, New York2 (2)$172,860,488Food and Drug AdministrationJan 11, 2028
DDB Chicago Inc.Chicago, Illinois20 (0)$765,461,667Dept of the ArmySep 24, 2025
GSD&M LLC
Parent: Omnicom Group Inc.
Austin, Texas15 (0)$403,424,214Dept of the Air ForceSep 5, 2025
Porter Novelli Public Services Inc.Washington, District of Columbia5 (0)$219,629,650Centers for Medicare and Medicaid ServicesAug 31, 2025
Young & Rubicam LLC
Parent: Young & Rubicam Inc.
New York, New York31 (0)$218,885,915Dept of the NavyJun 30, 2025
Ketchum Incorporated
Parent: Ketchum Inc.
Washington, District of Columbia3 (0)$165,622,175Centers for Medicare and Medicaid ServicesSep 2, 2025
Mullenlowe U.S., Inc.
Parent: The Interpublic Group of Companies Inc
Boston, Massachusetts5 (0)$77,483,118Defense Human Resources ActivityJun 30, 2025
Ipg Dxtra, Inc.
Parent: Ipg Dxtra Inc.
New York, New York2 (0)$46,999,931Centers for Medicare and Medicaid ServicesDec 31, 2024
Chickasaw Management Services, LLC
Parent: Chickasaw Management Services LLC
Norman, Oklahoma2 (0)$11,775,068Department of EnergyOct 20, 2025
J. Walter Thompson U.S.a., LLC
Parent: WPP PLC
Atlanta, Georgia1 (0)$6,873,939Dept of the NavyDec 19, 2024

About this data

Primes: SBA's Directory of Federal Government Prime Contractors with Subcontracting Plans (FY2023 and FY2024 editions, the latest SBA has published), built from FPDS-NG. The agency that entered each record owns the data; questions about a contract go to that agency. "Active" means the listed completion date is today or later. Contract value is the base and all options value. We group contracts by the prime's UEI. Open opportunities: SBA SubNet, checked Oct 18, 2026 and weekly. AwardWatchdog is not affiliated with SBA or any prime listed here.

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