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Subcontracting in NAICS 541910: Marketing Research and Public Opinion Polling

Large federal prime contractors must adopt a small-business subcontracting plan on contracts above $900,000 ($2 million for construction) under FAR 19.702, with goals for small, women-owned, HUBZone, veteran-owned and service-disabled veteran-owned businesses. SBA's directory lists 8 primes with such plans on 27 contracts in NAICS 541910 (FY2023 and FY2024), 3 of them still active, with $168,318,086 in total contract value. These are the companies to approach about subcontracting work in this industry.

541910 size standard · how to find teaming partners

Prime contractors with subcontracting plans

Sorted by the value of active contracts. Look up each prime's small-business or supplier diversity page and register in its supplier portal.

Prime contractorLocationContracts (active)Contract valueMain agenciesLatest end
Research Triangle Institute
Parent: Research Triangle Institute Inc
Research Triangle Park, North Carolina4 (3)$12,721,921Food and Drug AdministrationSep 16, 2029
National Opinion Research CenterChicago, Illinois11 (0)$104,633,785Centers for Disease Control and PreventionDec 31, 2025
Gallup, Inc.
Parent: Gallup Inc.
Washington, District of Columbia1 (0)$17,805,607National Oceanic and Atmospheric AdministrationMar 31, 2024
Porter Novelli Public Services Inc.Washington, District of Columbia1 (0)$15,399,194Federal Communications CommissionJan 31, 2024
Data Recognition CorporationMaple Grove, Minnesota5 (0)$8,035,333Federal Acquisition ServiceMar 6, 2025
Westat, Inc.
Parent: Westat Inc.
Rockville, Maryland2 (0)$5,078,678National Highway Traffic Safety Administration; Agency for Healthcare Research and QualityNov 30, 2024
Fors Marsh Group LLCArlington, Virginia2 (0)$3,814,723National Institutes of Health; Social Security AdministrationSep 27, 2024
The Earnest Analytics Company, Inc.
Parent: The Earnest Analytics Company Inc.
New York, New York1 (0)$828,845Office of the SecretaryAug 27, 2024

About this data

Primes: SBA's Directory of Federal Government Prime Contractors with Subcontracting Plans (FY2023 and FY2024 editions, the latest SBA has published), built from FPDS-NG. The agency that entered each record owns the data; questions about a contract go to that agency. "Active" means the listed completion date is today or later. Contract value is the base and all options value. We group contracts by the prime's UEI. Open opportunities: SBA SubNet, checked Oct 18, 2026 and weekly. AwardWatchdog is not affiliated with SBA or any prime listed here.

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